In 2024, social media is used by small businesses in their endeavor to boost their marketing strategies. This way, small businesses can successfully use social media platforms for increasing brand awareness, interacting with the audience, and promoting business growth through the creation of interesting content, replying to the customers’ posts, running ads, stimulating users to create content, and measuring the results. Currently, social media platforms such as Facebook, Instagram, and Twitter have billions of active users, and this makes it easy for small businesses to reach their target customers at a cheaper cost, thus making social media marketing as one of the most effective strategies for small businesses to thrive in the current society.
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